Challenge
RevOps teams live and die by enrichment. Every outbound campaign, every lead score, every routing rule depends on data the CRM doesn’t have. Tech stack. Funding stage. Headcount. Buying signals. Decision maker mapping. Without it, reps spend 15 minutes before every call on LinkedIn and Crunchbase, trying to figure out if someone is even worth their time.
The market answer is Clay. And Clay works, until you hit the credit wall. 42% of negative G2 reviews mention credit burn. The median contract runs $40,000 a year on Vendr. Then add the person who builds the workflows, manages the credits, and troubleshoots the waterfall lookups that return conflicting data from three different providers.
But the deeper problem is what these tools actually give you. Generic firmographic fields pulled from databases that refresh monthly. Company size, industry, location. That’s table stakes. Your competitors have the same data from the same providers. Nothing about what that company actually does, who they sell to, what they announced last week, or why they’d be a good fit for you specifically.
Your CRM gives you company size. You need to know whether they’re worth calling.
Approach
I build custom enrichment pipelines that plug into your existing stack. Salesforce, HubSpot, Outreach, Apollo. Records go in, enriched records come back, pushed directly to your CRM on a schedule you set. You don’t touch anything. No new platform to learn, no credits to manage, no workflows to build.
Your CRMSalesforce, HubSpot, CSV, or webhook
Custom IntelligenceLive web research on every record
ICP ScoringQualify, score, and route to your CRM
What makes this different from any database lookup tool: the pipeline actually reads the company’s website, their LinkedIn, their job postings, their press coverage. It doesn’t query a cached database that refreshes monthly. It researches each company the way a good SDR would, except it does 2,000 of them in parallel.
That means you get fields no enrichment tool sells. What the company’s product actually does. Where their offices are. Whether they sell self-serve or enterprise. What departments they’re hiring in and how fast. Who just joined the leadership team. What their latest blog post says about their 2026 strategy. The kind of intelligence that makes your outreach actually relevant, not just personalised with a first name and company.
| Field | CRM Record | Enriched | |
|---|---|---|---|
| Contact | Sarah Chen | Sarah Chen · VP Revenue Operations | |
| Company | Relay.app | Relay.app · B2B workflow automation · 85 employees · Series B | |
| Product | — | No-code automation for ops teams. Self-serve + enterprise tiers. | |
| Hiring | — | 3 SDRs · 2 AEs · 1 RevOps Manager (posted this week) | |
| Signals | — | New VP Sales (Feb) · Using Clay · Evaluating alternatives | |
| Offices | — | SF (HQ) · London · Remote-first engineering | |
| ICP Score | — | 92 · Strong Fit | |
| Why | — | Series B SaaS, scaling GTM, active Clay user, hiring RevOps | |
| Route | — | High Priority → AE Queue |
Sarah goes from “name and email” to a fully qualified prospect with custom intelligence, buying signals, and routing. Not from a database. From actually researching the company.
Every field backed by a source. Every ICP score with a written explanation of why. Not just a number. A reason your rep can use on the call.
Why this replaces Clay
Clay customers report 2x enrichment coverage. This pipeline delivers that without the credit ceiling, the platform dependency, or the person managing it all.
Works with your stack
If it has an API, we can integrate it. Enriched data flows directly into the tools your team already uses.
Salesloft
GmailPricing
You’re not just paying for Clay. You’re paying for the person who builds the workflows, manages the credits, troubleshoots the waterfall lookups, and exports the CSVs. The tool, the person, and the credit ceiling. This replaces all three.
Price depends on your setup complexity — CRM integrations, custom fields, routing rules. Not on how many records you run.
Result
The outreach that brought you to this page was powered by this pipeline. I used it to source, enrich, score, and qualify the contact list that led to the email you clicked.
The pipeline runs on your schedule. No quarterly fire drills to backfill CRM data. No credit balances to watch. No junior analyst exporting CSVs.
Your reps walk into calls knowing who they’re talking to, what the company does, whether this person can actually buy, and why they were flagged as worth calling. Research time drops to zero. Selling time goes up.
Want to see it on your data? Send me 50 contacts. Free, 24 hours, no strings.